This program provides a unique opportunity, limited to only 7 advertisers, to participate in this highly targeted and highly sought after database. Once these 7 limited spaces are sold you will have to wait 2 years for another opportunity to participate in this program. 

The Program
The program involves a twice weekly, First Class mailing to all motor vehicle owners who have renewed their registrations for the next 2 years. Included in this mailing is the certificate of registration as well as the new plate decal, inserted into a #10 Window Envelope.

The advertising opportunity is to insert a 3 1/2” x 8 1/2” buck slip on 40# coated text,
in full color on 2 sides, for your advertising message.

The total annual mailing will be approximately 2.1 million registered drivers. The average monthly total is approximately 200,000 registered drivers, November and December being the largest, with approximately 400,000 each month.

Due to the importance of this renewal to all Massachusetts residents with a registered motor vehicle, this mail piece is all but guaranteed to be opened by the recipient, giving your “buck slip” maximum exposure to over 4.2 million prospective registered drivers over a two year period.

What is Turn-Key?
Includes all aspects of this unique opportunity, the printing of the buck slip, inserting and First Class postal delivery.

Why 2 years?
Registration renewal in Massachusetts is required every 2 years. This means it will take 2 years to cycle through each targeted prospect in the database.